@article{eiu2025optimizing, title = {OPTIMIZING COST TO SERVE IN SUPPLY CHAIN MANAGEMENT: STRATEGIES FOR ENHANCING PROFITABILITY AND CUSTOMER SATISFACTION}, journal = {EIU Journals}, year = {2025}, url = {https://journals.eiu.ac/article/optimizing-cost-to-serve-in-supply-chain-management-strategies-for-enhancing-profitability-and-customer-satisfaction/} }