@article{eiu2025the,
  title   = {The Role of Digital Transformation in Enhancing Marketing Agility and Customer Experience: A Comparative Analysis Across Leisure and entertainment Industries throughout GCC region},
  journal = {EIU Journals},
  year    = {2025},
  url     = {https://journals.eiu.ac/article/the-role-of-digital-transformation-in-enhancing-marketing-agility-and-customer-experience-a-comparative-analysis-across-leisure-and-entertainment-industries-throughout-gcc-region/}
}