@article{eiu2025mapping, title = {Mapping the Transformation of the Digital Customer Experience into Knowledge-Based Competitive Advantage through the Data-Driven Digital Business Model}, journal = {EIU Journals}, year = {2025}, url = {https://journals.eiu.ac/article/mapping-the-transformation-of-the-digital-customer-experience-into-knowledge-based-competitive-advantage-through-the-data-driven-digital-business-model/} }