TY - JOUR TI - The Role of Digital Transformation in Enhancing Marketing Agility and Customer Experience: A Comparative Analysis Across Leisure and entertainment Industries throughout GCC region JO - EIU Journals PY - 2025 UR - https://journals.eiu.ac/article/the-role-of-digital-transformation-in-enhancing-marketing-agility-and-customer-experience-a-comparative-analysis-across-leisure-and-entertainment-industries-throughout-gcc-region/ ER -