A Study of the Use of Mobile Apps and its Implications for Internal Business

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A Study of the Use of Mobile Apps and its Implications for Internal Business

This is a qualitative study that aims to explore the use of mobile apps as an innovative technology in the internal business processes of healthcare establishments in the emirate of Dubai, UAE. This study is an attempt to fill a gap in literature in order to understand the local healthcare industry and the uptake of mobile apps in Dubai. The study is quite relevant particularly in the context of the Year of Innovation (2015) in UAE. The Year of Innovation has certainly paved the way for UAE organizations to integrate mobile apps into business operations for smart solutions.
This study focuses on private healthcare organizations in Dubai operating under the auspices of the regulation of DHA or DHCC, and having 30 employees or more. The study's unit of observations includes managers and key decision makers in those establishments.
Following the tradition of qualitative research, eight structured interviews were conducted. Analysis was done via a simple form of constant comparative method (CCM) with a specific approach to categorize data bits, connect them, and discover patterns which could provide an explanation and understanding of the issues of interest.

MOBILE APPS IN BUSINESS THESIS

Submitted by: Mariam Taki 
In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in General Management 
Supervisor: Dr.Raheel Asghar 
Date: November,2024
EIU-PARIS

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