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THE INTEGRATION OF ARTIFICIAL INTELLIGENCE IN BUSINESS PROCESSES IMPLICATIONS FOR STRATEGY AND PERFORMANCE
In the rapidly evolving landscape of contemporary business, the integration of artificial intelligence (AI) has emerged as a transformative force, reshaping traditional paradigms and revolutionizing the way organizations operate. As businesses increasingly navigate the complexities of a digital era, the strategic adoption of AI technologies becomes pivotal for not only survival but also for gaining a competitive edge in an ever-expanding global market. This thesis explores the profound implications of integrating artificial intelligence into various facets of business processes, with a particular focus on its repercussions for organizational strategy and performance.
Submitted by: Deepak Sarada Bhavanam Mani EIU332988 In Partial Fulfillment of the Requirements for the Degree of Professional Doctorate in Business Management Supervisor: Dr.Raheel Asghar Date: November,2023 EIU-PARIS