business

This study, unique in its focus on word-of-mouth in the business-to-business context, outlines potential research directions and critically analyzes existing discourse. Eighteen academic articles formed the foundation of our systematic review. The thematic analysis uncovered three main topics: reference marketing, word-of-mouth usage, and WOM’s origin. Each topic encapsulates a specific B2B WOM feature, underscoring the […]

The world is dominated by digital communication, social media platforms, and online appearance activities that contribute to the formation of individuals’ mental health and emotional adaptation. My article will delve into how social media affects our emotions, particularly in terms of self-presentation, social comparison, and their influence on mental wellness. We use available research and