The Role of Digital Transformation in Enhancing Marketing Agility and Customer Experience: A Comparative Analysis Across Leisure and entertainment Industries throughout GCC region
In a highly competitive and rapidly evolving market, businesses increasingly rely on digital technologies to stay agile and meet rising customer expectations. This study aims to examine the extent to which digital tools such as AI (Artificial Intelligence), big data analytics, mobile applications, and social media platforms influence marketing agility and customer experience, and to […]