research

GCC_COUNTRIES

The Role of Digital Transformation in Enhancing Marketing Agility and Customer Experience: A Comparative Analysis Across Leisure and entertainment Industries throughout GCC region

In a highly competitive and rapidly evolving market, businesses increasingly rely on digital technologies to stay agile and meet rising customer expectations. This study aims to examine the extent to which digital tools such as AI (Artificial Intelligence), big data analytics, mobile applications, and social media platforms influence marketing agility and customer experience, and to […]

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What key factors influence the likelihood of consumers to engage in online and offline shopping or buying activities for food related products at online supermarkets in Hong Kong?

In reference to the phenomenon known as “Impact of COVID-19 on Hong Kong Consumers’ Behaviours,” numerous retail businesses expressed their opinions regarding the impact of COVID-19 on customer needs, behaviours, and sales preferences in order to gain a better understanding of the effects of changes in Hong Kong consumers’ spending patterns following the COVID-19’s resumption.

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Mechanics of Advanced Materials and Structures

Mechanics of Advanced Materials and Structures

Thermo-elastic buckling behaviors of advanced fluid-infiltrated porous shells integrated with GPLs-reinforced nanocomposite patches ABSTRACT In the existing paper, thermo-mechanical buckling performance of three-layered advanced fluid in filtrated porous shells that are embedded between two GPLs-reinforced composite layers is investigated. The influence of the fluids in the pores is investigated using Skempton coefficient. Imperfection types and

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