OPTIMIZING COST TO SERVE IN SUPPLY CHAIN MANAGEMENT: STRATEGIES FOR ENHANCING PROFITABILITY AND CUSTOMER SATISFACTION
This thesis explores the changing position of Cost to Serve (CTS) as a strategic management tool in the supply chain (SC) management area. The study starts by analyzing the fundamental idea of CTS, noting its importance in tracing operating expenses alongside customer value delivery. The research acknowledges that with the competitive and customer-centric markets of […]