research-on-tiktok

Media Streaming and Social Interaction: A Study of Gen Z Participation in TikTok Livestream in Vietnam

Purpose: The advent of streaming media has transformed content consumption, with social live streaming platforms emerging as hubs for real-time interaction. The research aims to explore intrinsic and extrinsic motivations behind Gen Z’s active participation, the impact of live stream engagement on user experience, and content creator strategies to foster and sustain audience engagement on […]

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