CASE STUDY ON DEVELOPMENT OF INTERNATIONAL BUSINESS ON MARKETS

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CASE STUDY ON DEVELOPMENT OF INTERNATIONAL BUSINESS ON MARKETS

Introduction of International Market:
Every business entity has desire to grow and extend from a single zone to a vast geographical are by spreading its functions. In the current innovation and technology era, each business is battling too difficult to even think about achieving its objective of higher benefit and extension in the business that is the reason much every firm has objective of working together internationally in light of the fact that the worldwide markets are considered as the ideal market for the extension and development of the businesses. Each firm can arrange resources to enter into the universal market, however they have to prepare themselves for the chances and difficulties, possibly they have enough assets but misfortune can happen any time, either the worldwide market will acknowledge them and they can satisfy the requests more than others in effective manners. Higher the risk brings about high benefit. Likewise, the chance of those hindrances are if effectively taken care of, at that point there is nothing which can prevent business from entering in the worldwide market (Agarwal, 2018).
Drivers that Promote International Expansion:
As there is constant change in the international environment, which is because of the economic sudden crisis. the location of international market where we are about to expand our business, matters a lot. Due to the different business lines of the different companies, each may have a different reason for the purpose of expanding their business. Due to globalization, the product and services production has increased and there are many other drivers which urge businesses to grow internationally are given below.

capstone project globalisation european international university paris

Submitted by: Syamraj
In Partial Fulfillment of the Requirements for the Degree of
Master of Business Administration in International Business
Supervisor: Dr.Raheel Asghar
Date: October,2024
EIU - PARIS

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