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Event Management Opportunities

The executive summary provides a concise overview of this thesis, which examines event management opportunities in Saudi Arabia through in-depth research and analysis. Events can be categorized by their type, size, and subject, including social, economic, and cultural activities such as mega-events, festivals, celebrations, engagements, exhibitions, and corporate events, among others. Event management involves planning, organizing, controlling, producing, and evaluating an event, encompassing budget management, entertainment, venue selection, scheduling, technical support, coordination, and other arrangements.

Over the past decade, the event management industry in Saudi Arabia has grown significantly, promoting local and international entertainment to foster an events culture among the general public. The Saudi Government now regularly organizes festivals, exhibitions, conventions, corporate events, celebrations, games, and heritage promotions to transform the country's direction and environment. This burgeoning industry also opens new avenues for travel and tourism, contributing to economic growth and aligning with the country's ease of doing business policy. The Saudi Government's initiatives aim to create an events culture that offers entertainment, generates new jobs for young people, enhances social improvement, celebrates cultural diversity, supports nation-building, and drives modern cultural development.

European International University, EIU-Paris
Doctoral Thesis
Title: Event Management Opportunities
Submitted by: Tatiana Makarova EIU454022
In Partial Fulfillment of the Requirements for the Degree of Doctorate in Business Administration
Supervisor: Dr. Raheel Asghar
Date:September 2024