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THE INTEGRATION OF ARTIFICIAL INTELLIGENCE IN BUSINESS PROCESSES IMPLICATIONS FOR STRATEGY AND PERFORMANCE

In the rapidly evolving landscape of contemporary business, the integration of artificial intelligence (AI) has emerged as a transformative force, reshaping traditional paradigms and revolutionizing the way organizations operate. As businesses increasingly navigate the complexities of a digital era, the strategic adoption of AI technologies becomes pivotal for not only survival but also for gaining a competitive edge in an ever-expanding global market. This thesis explores the profound implications of integrating artificial intelligence into various facets of business processes, with a particular focus on its repercussions for organizational strategy and performance.

Submitted by: 
Deepak Sarada Bhavanam Mani
EIU332988
In Partial Fulfillment of the Requirements for the Degree of 
Professional Doctorate in Business Management
Supervisor: Dr.Raheel Asghar
Date: November,2023
EIU-PARIS