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"Tradition in Transition: An Analysis of Yung Kee Restaurant's Approach to Balancing Cultural Legacy with Contemporary Trends"

Abstract
The abstract serves as a succinct overview of the entire thesis, encapsulating the essence of the research, key findings, and significant contributions.
This doctoral thesis titled "Tradition in Transition: An Analysis of Yung Kee Restaurant's Approach to Balancing Cultural Legacy with Contemporary Trends" investigates the strategic
navigation of Yung Kee Restaurant, a culturally significant establishment, through the delicate balance of preserving tradition while embracing contemporary trends within the
dynamic landscape of the restaurant industry. The study delves into the rich history and cultural legacy of Yung Kee, providing a
comprehensive background to contextualize the restaurant's journey. By exploring the challenges faced by businesses in maintaining tradition while adapting to modern consumer
preferences, the research aims to contribute valuable insights to the broader discourse on cultural preservation in the hospitality sector.
The primary research questions guiding this study center on understanding how Yung Kee negotiates the intersection of tradition and contemporary trends. Through a thorough
literature review, the thesis situates Yung Kee's experience within the broader context of the restaurant industry, examining the significance of tradition and the impact of modernization
on traditional establishments. The research design is meticulously crafted to capture the nuances of Yung Kee's approach. Participants, including owners, staff, and customers, are strategically selected, and a combination of interviews, surveys, and observations is employed as data collection tools. This methodological rigor ensures a holistic understanding of the dynamics at play within the restaurant.

Submitted by:
Sin Wai Man
EIU882016 European International University, EIU-Paris