Social Sciences & Law

UNDERSTANDING THE EFFECT OF SOCIAL MEDIA ADVERTISING VALUES ON ONLINE PURCHASE INTENTION: A CASE STUDY OF BANGKOK, THAILAND

Cattaliya CHAROENSEREECHAI1 , Wasutida NURITTAMONT2 , Bordin PHAYAPHROM3 and Supaprawat SIRIPIPATTHANAKUL4 1 European International University, France; [email protected] 2 Rajamangala University of Technology Suvarnabhumi, Thailand; [email protected] 3 Asia eLearning Management Centre, Singapore; [email protected] 4 Bangkok Thonburi University, Thailand & Manipal GlobalNxt University, Malaysia; [email protected] Handling Editor: Professor Dr.Kittisak JERMSITTIPARSERT University of City […]

UNDERSTANDING THE EFFECT OF SOCIAL MEDIA ADVERTISING VALUES ON ONLINE PURCHASE INTENTION: A CASE STUDY OF BANGKOK, THAILAND Read More »

Understanding the Social Media Marketing Activities Influence on Revisit Intention in Beauty Clinics: The Case Study in Bangkok, Thailand

Chanantakanok Jatiyananda European International University, France E-mail: [email protected] Wasutida Nurittamont Rajamongkala University of Technology Suvarnaphumi, Thailand E-mail: [email protected] Bordin Phayaphrom Asia eLearning Management Center, Singapore E-mail: [email protected]

Understanding the Social Media Marketing Activities Influence on Revisit Intention in Beauty Clinics: The Case Study in Bangkok, Thailand Read More »

The Influence of Social Customer Relationship Management on Brand Loyalty : Case of Thailand’s Luxury Hotel

A Thesis Submitted in Partial Fulfilment of the Requirements for Degree of Doctor of Business Administration (Hospitality Management) Programme Validated & Certified by European International University – Paris This thesis is approved for recommendation to the European International University, Paris, by Asia eLearning Management Center, Singapore. Examination Committee: Asst. Prof. Dr Wasutida Nurittamont (Advisor) Dr

The Influence of Social Customer Relationship Management on Brand Loyalty : Case of Thailand’s Luxury Hotel Read More »