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UNDERSTANDING THE EFFECT OF SOCIAL MEDIA ADVERTISING VALUES ON ONLINE PURCHASE INTENTION: A CASE STUDY OF BANGKOK, THAILAND

Cattaliya CHAROENSEREECHAI1
, Wasutida NURITTAMONT2
, Bordin PHAYAPHROM3
and Supaprawat SIRIPIPATTHANAKUL4
1 European International University, France; cattaliyajamie@gmail.com
2 Rajamangala University of Technology Suvarnabhumi, Thailand;
wasutida.m@rmusb.ac.th
3 Asia eLearning Management Centre, Singapore; alex@aemcenter.com.sg
4 Bangkok Thonburi University, Thailand & Manipal GlobalNxt University,
Malaysia; drsupaprawat@gmail.com
Handling Editor:
Professor Dr.Kittisak JERMSITTIPARSERT University of City Island, Cyprus
Reviewers:
1) Professor Dr.Ji-Soon CHANG Sangmyung University, South Korea
2) Dr.Vilayphone SOMSAMONE Souphanouvong University, Lao PDR.
3) Dr.Souphinh PHATHITHAK National University of Laos, Lao PDR