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Abstract
A Thesis Submitted in Partial Fulfilment of the Requirements for Degree of Doctor of Business Administration (Hospitality Management) Programme Validated & Certified by European International University – Paris
This thesis is approved for recommendation to the European International University, Paris, by Asia eLearning Management Center, Singapore.
Examination Committee: Asst. Prof. Dr Wasutida Nurittamont (Advisor) Dr Bordin Phayaphrom (Examiner) Dr Chaovalit Pakpianthakolphol (Examiner) Dr Supaprawat Siripipatthanakul (Examiner)
How to cite
The Influence of Social Customer Relationship Management on Brand Loyalty : Case of Thailand’s Luxury Hotel. (2022). EIU Journals. https://journals.eiu.ac/article/the-influence-of-social-customer-relationship-management-on-brand-loyalty-case-of-thailands-luxury-hotel/
"The Influence of Social Customer Relationship Management on Brand Loyalty : Case of Thailand’s Luxury Hotel." EIU Journals, 2022, https://journals.eiu.ac/article/the-influence-of-social-customer-relationship-management-on-brand-loyalty-case-of-thailands-luxury-hotel/.
@article{eiu2022the,
title = {The Influence of Social Customer Relationship Management on Brand Loyalty : Case of Thailand’s Luxury Hotel},
journal = {EIU Journals},
year = {2022},
url = {https://journals.eiu.ac/article/the-influence-of-social-customer-relationship-management-on-brand-loyalty-case-of-thailands-luxury-hotel/}
}