UNDERSTANDING THE EFFECT OF SOCIAL MEDIA ADVERTISING VALUES ON ONLINE PURCHASE INTENTION: A CASE STUDY OF BANGKOK, THAILAND
Cattaliya CHAROENSEREECHAI1 , Wasutida NURITTAMONT2 , Bordin PHAYAPHROM3 and Supaprawat SIRIPIPATTHANAKUL4 1 European International University, France; [email protected] 2 Rajamangala University of Technology Suvarnabhumi, Thailand; [email protected] 3 Asia eLearning Management Centre, Singapore; [email protected] 4 Bangkok Thonburi University, Thailand & Manipal GlobalNxt University, Malaysia; [email protected] Handling Editor: Professor Dr.Kittisak JERMSITTIPARSERT University of City […]