ai

This research investigates the impact of artificial intelligence (AI) on Greek consumers’ consumer behavior, emphasizing the way in which consumer attitudes, emotions, and behaviors are influenced by AI awareness and a lack of AI comprehension. The two primary research questions of the study are to assess the level of AI awareness among Greek consumers and […]

This study explores the transformative impact of Artificial Intelligence (AI) on predictive analytics and operational efficiency in the E-commerce sector. The primary objectives were to assess AI’s role in enhancing demand forecasting, decision-making, and process optimization, identify the benefits and challenges of AI adoption, and provide actionable recommendations for businesses, policymakers, and technology developers. Utilizing

This research focuses on the importance of AI in the enhancement of operations that are performed in big organizations. Its goal is to reveal how AI brings improvements in the aspect of effectiveness, costs as well as customer-centrality of operations in different business activities. Being a secondary research study, this paper selects a qualitative research