Technology & Innovation

This research focuses on the importance of AI in the enhancement of operations that are performed in big organizations. Its goal is to reveal how AI brings improvements in the aspect of effectiveness, costs as well as customer-centrality of operations in different business activities. Being a secondary research study, this paper selects a qualitative research

The study aimed to evaluate the efficacy of digital marketing techniques in enhancing the performance of small and medium-sized firms (SMEs) in Saudi Arabia (KSA). The research approach employed was a descriptive survey. We included 500 small and medium-sized enterprises (SMEs) based in KSA in our investigation. The study's sample was selected using a combination

In the rapidly evolving landscape of contemporary business, the integration of artificial intelligence (AI) has emerged as a transformative force, reshaping traditional paradigms and revolutionizing the way organizations operate. As businesses increasingly navigate the complexities of a digital era, the strategic adoption of AI technologies becomes pivotal for not only survival but also for gaining

Many general practices of HR are being transformed by blockchain and are being turned into efficient, progressive strategies. This paper aims to understanding how blockchain can support green and digital transformation of HR emphasizing sustainable workforce management. Blockchain strengthens the protection of information, and at the same time, makes the process more transparent and with

This thesis aims to discuss a relatively novel phenomenon of resilient management and assert that it has become an essential prerequisite for boosting productivity and growth in contemporary businesses within the digital transformation environment. Ensuring business continuity in the face of disruptions is fundamental, given the current growing rate of change in the technological environment