Publications

The global dietary supplements market is expanding rapidly, driven by consumer interest in health and wellness. Despite this growth, little empirical research has been conducted on consumer purchase behavior within the Malaysian context. This study integrates Self-Determination Theory (SDT), Theory of Planned Behavior (TPB), and Protection Motivation Theory (PMT) to explore intrinsic and extrinsic motivational […]

The benefit of technology has paved the path for higher education innovation. Universities in the developing world are also attempting to integrate e-learning into their traditional education system due to its low cost, infinite time, and location. E-learning, as a new paradigm, transforms higher educationfrom an instructor-centered to a learner-centered model, and it improves teaching and

Career development related to human behaviours and actions can be improved through continuous training and lifelong learning (Johnston et al, 2009). The importance of investing on issues related to ‘cultural differences’ and ‘ethical behaviours’ in order to create ‘change’ and ‘innovation’, have improved multicultural working environments, as well as the overall satisfaction of each employee

The purpose of this study is to investigate the possibility of implementing STEAM education in the Riyadh schools that is already implemented in the IB PYP program. This research also points out a theoretical synergy between STEAM’s interdisciplinary, project-based engagement and IB PYP’s transdisciplinary design. However, the problem of a lack of resources, inadequate professional

The research explores the transformative role of Artificial Intelligence (AI) in redefining Human Resource Management (HRM) practices. This study adopts an exploratory approach, focusing on Oracle, a global leader in AI innovation, to analyze the integration and impact of AI across key HR functions such as recruitment, training and development, performance management, and employee engagement.

This action research focused on identifying the conditions, trends, and patterns in cultural and economic context of Angola that can be useful for the development and implementation of demand service apps in the country. First, 150 participants, including app users and non-users were interviewed using semi-structured interviews, focus groups and self-administered questionnaires; second, 10 developers