Publications

Research_and_publications

Exploring the Impact of Artificial Intelligence on Predictive Analytics and Operational Efficiency in E-Commerce

This study explores the transformative impact of Artificial Intelligence (AI) on predictive analytics and operational efficiency in the E-commerce sector. The primary objectives were to assess AI’s role in enhancing demand forecasting, decision-making, and process optimization, identify the benefits and challenges of AI adoption, and provide actionable recommendations for businesses, policymakers, and technology developers. Utilizing […]

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GCC_COUNTRIES

The Role of Digital Transformation in Enhancing Marketing Agility and Customer Experience: A Comparative Analysis Across Leisure and entertainment Industries throughout GCC region

In a highly competitive and rapidly evolving market, businesses increasingly rely on digital technologies to stay agile and meet rising customer expectations. This study aims to examine the extent to which digital tools such as AI (Artificial Intelligence), big data analytics, mobile applications, and social media platforms influence marketing agility and customer experience, and to

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pedagog

Strategies for Balancing Customer Acquisition And Retention In education Marketing : A Case Study On EdTech Platforms

Education technology (EdTech) has developed into one of the world’s quickest-growing business sectors which transforms how learning happens through delivery access and student experience. EdTech growth occurs primarily from digital technology convergence and global expansion of hybrid education, together with the expansion of internet access. EdTech platforms fundamentally transform traditional teaching practices through their delivery

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Research_and_publications

Budget Management in NGOs (The Case of Mozambique NGOs Based in Nampula)

This action research paper explores the critical role of fund management in non-governmental organizations based in Nampula city. This action research paper scrutinized the fund management at the World Vision, Uataf, Plan International and Save the Children based in Nampula city. Vast majority of NGOs based in Nampula city often operate in resource-constrained environments, making

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The impact of using Video Analysis in Football: A Southern Africa Perspective

Video analysis in sports around the world has been evolving yearly. Focusing on football in Europe, the application and use of technology such as video analysis has been accepted by many practitioners compared to those in Africa. This research focused on the impact of video analysis in football in Southern Africa. The research method used

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Research_and_publications_eiuparis

Mapping the Transformation of the Digital Customer Experience into Knowledge-Based Competitive Advantage through the Data-Driven Digital Business Model

It serves to rigorously examine the relationship between Digital Customer Experience (DCX) investment and its effect on competitive advantage, data-driven decision making as well as data privacy issues in organizations of Middle East. The study used a quantitative methodology by surveying 70 business professionals across various industries to understand how these variables interact with the

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Research_and_publications (1)

Effectiveness of Occupational Therapy in Post-Surgical Rehabilitation for Orthopedic Patients

Occupation Therapy (OT) is an effective rehabilitation method post-surgery as and when indicated, especially in the case of orthopaedic patients; as it facilitates functional independence and enhanced quality of life following the surgical procedure, be it arthroplasty, or auto-Orto graft or repair of the fracture. A holistic approach is used for occupational therapy focusing on

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Research_and_publications

The effects of COVID-19 on businesses including employers, employees and countries at large

The Covid 19 pandemic started as a public health crisis but quickly became an economic crisis. Most governments since the start of the pandemic aimed to minimize infection and hospitalization by using lockdowns, curfews and other restrictions on in person gatherings However such restrictions lead to severe economic consequences on the operation of businesses and

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research_and_publication

A review Article on Various Theories of Motivation in the Teaching Sector

This study explores the impact of motivation theories on teachers’ performance, job satisfaction, and overall effectiveness in the classroom. Utilizing well-known motivational theories like Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and Self- Determination Theory, among others, the study explores the impact of intrinsic and extrinsic elements on teachers’ involvement, efficiency, and career growth. By

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career_development

AN ANALYSIS OF TRAINING NEEDS FOR ENHANCING EMPLOYEE CAREER DEVELOPMENT WITHIN AN ORGANISATION: AN ENGINEERING MANAGEMENT PERSPECTIVE

This research aims to establish the factors that determine the career mobility of engineering management employees in Malaysia, particularly Training and Development Programs, Competency-Based Performance Management, Career Development Opportunities, Employee Engagement and Motivation, and Talent Management Practices. Based on a descriptive research approach, questionnaires were administered to 195 respondents and Data collected were analysed using

AN ANALYSIS OF TRAINING NEEDS FOR ENHANCING EMPLOYEE CAREER DEVELOPMENT WITHIN AN ORGANISATION: AN ENGINEERING MANAGEMENT PERSPECTIVE Read More »