Publications Archives - Page 8 of 27

A Systematic Review of B2B Word of Mouth

This study, unique in its focus on word-of-mouth in the business-to-business context, outlines potential research directions and critically analyzes existing discourse. Eighteen academic articles formed the foundation of our systematic review. The thematic analysis uncovered three main topics: reference marketing, word-of-mouth usage, and WOM’s origin. Each topic encapsulates a specific B2B WOM feature, underscoring the […]

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Effect of digital marketing on business in KSA

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The study aimed to evaluate the efficacy of digital marketing techniques in enhancing the performance of small and medium-sized firms (SMEs) in Saudi Arabia (KSA). The research approach employed was a descriptive survey. We included 500 small and medium-sized enterprises (SMEs) based in KSA in our investigation. The study’s sample was selected using a combination

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Investigating the Role of Technology Integration in Class Rooms to Improve Students’ Performance and Engagement

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Technology is becoming more and more important in classrooms, and it can positively affect students’ attendance rate and learning. This study investigates the effect of technology integration in classrooms on student performance in subjects and grades. Technology can change education, especially in meeting the needs and desires of modern learners. The COVID-19 pandemic has shown

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Investigating The Impact of Parental Involvement on Students’ Academic Achievement.

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This study directly seeks to examine parental involvement in students’ academic performance which is evident through the various dimensions of different socio-economic vulnerabilities present within the selected public schools. The identified goals include understanding the effect parental engagement has on achievement, aspects analyzed concerning various family types and socio-economic statuses, and, finally, subjective aspects of

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A Scoping Review of Studies About Performance Measurement Systems Using OKRs

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Objectives: Objectives Key Results (OKRs) have become an increasingly popular approach for setting goals and measuring performance, especially in technology companies and startups. However, academic research on OKRs is still limited. This scoping review aims to provide an overview of existing studies on performance measurement systems using OKRs and identify knowledge gaps to inform future

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Adaptive Project Management in the Software Engagements

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This thesis investigates the emergence of the Adaptive Project Framework (APF) as a predominant methodology in software development, transcending its initial scope within programming projects to become a recognized norm across various domains of project management. Originally conceived within the realm of Agile methodology, APF’s versatility and potential benefits have propelled its adoption beyond traditional

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Exploring how cultural differences impact communication within multinational project teams and identifying strategies for enhancing crosscultural collaboration.

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The purpose of this study is to investigate the methods that can be utilized to improve cross-cultural collaboration and to investigate the impact that cultural variations have on communication within international project teams. In order to provide insights into the difficulties of communication in a variety of team situations, the study draws from a comprehensive

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How Effective Are Emotional Freedom Tapping Techniques in Addressing Limiting Beliefs in Females With Unexplained Infertility

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The study’s objective is to investigate the impact of Energy EFT (also known as Modern Energy Tapping) as a primary care solution to address limiting beliefs in women experiencing unexplained infertility. Before 2017, quantitative studies and techniques lacked measuring beliefs about infertility. The research’s objective was to determine whether Energy EFT effectively addressed limiting beliefs

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Using Subjective Units of Transformation (SUT) To Sustain Healthy Response Habits.

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The purpose of this dissertation was to explore treatment options that can help relieve psychological distress following traumas. Subconscious triggers are often default protection responses (habits) that will continue to disempower the client without treatment which can prevent a person from living to their full potential and experiencing quality of life. This study uses intention

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Appearance and Social Media: Navigating Emotional Well-Being

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The world is dominated by digital communication, social media platforms, and online appearance activities that contribute to the formation of individuals’ mental health and emotional adaptation. My article will delve into how social media affects our emotions, particularly in terms of self-presentation, social comparison, and their influence on mental wellness. We use available research and

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