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ChatGPT and its Impact on Business Operations: An Examination of How Chat GPT is Transforming Business Processes and Operations
ABSTRACT significant advancements in contemporary technological innovation and artificial intelligence on
an international level. Among the most significant AI developments is the emergence of intelligent chatbots, with OpenAI's ChatGPT being a key player. ChatGPT, a large language model trained using the GPT-4 architecture, has proven to be a game-changer in various sectors, including business operations. The study aims to understand the extent and ways in which ChatGPT has been integrated into various business operations. This research will also assess the impact of ChatGPT on job displacement and the future of work. The objective is to explore strategies for workforce development and training that can help mitigate the potential negative impacts of AI on employment. Moreover, this study will explore the ethical ramification of adopting Artificial Intelligence technologies like ChatGPT in business-linked operations. Most importantly, this research seeks to evaluate the benefits and drawbacks of employing ChatGPT regarding business performance. This research will adopt a mixed-methods study structure, leveraging qualitative and quantitative tools to provide a comprehensive examination of how Chat GPT is transforming business operations. In summary, the research is expected to expand knowledge significantly on Chat GPT application in business operations. Furnishing an intricate, sophisticated, and thorough comprehension of these effects shall reinforce and broaden the preexisting knowledge base. Furthermore, by highlighting the challenges and future directions associated with using Chat GPT in businesses, the study will offer valuable insights for businesses, AI developers, and policymakers.
Author Dr. Lim Khee Guan A dissertation submitted for the degree of Doctor of Business Administration (D.B.A.) in Marketing European International University, Paris, France March 2023