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Effect of digital marketing on business in KSA

The study aimed to evaluate the efficacy of digital marketing techniques in enhancing the performance of small and medium-sized firms (SMEs) in Saudi Arabia (KSA). The research approach employed was a descriptive survey. We included 500 small and medium-sized enterprises (SMEs) based in KSA in our investigation. The study's sample was selected using a combination of stratified and random sampling procedures. Interrogations were conducted in order to gather data. The quantitative data were evaluated using descriptive and inferential statistics. The inferential statistics utilized in the study encompassed factor analysis and F-test. On the other hand, the descriptive statistics consisted of frequency distributions, means, and measures of dispersion. The outcomes of this study indicate that digital marketing accounted for the variance in the performance of SMEs. Moreover, the study reveals that digital marketing significantly enhances the performance of small and medium-sized enterprises (SMEs). According to the descriptive data on the association between digital marketing and the performance of small and medium-sized enterprises (SMEs), most business owners and managers who used digital marketing noticed an improvement in their organizations' performance. This study suggests that owners and administrators of small and medium-sized firms (SMEs) in Saudi Arabia should adopt digital marketing tactics to improve their operations. Entrepreneurs operating in Saudi Arabia can wisely utilize the country's high social media usage, enhanced internet access, and dynamic, user-friendly social media platforms as effective advertising tools.

BY: AlFuhayd, Abdulaziz Abdulrahman M
12/4/2024
EIU PARIS