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The Effect of Financial Literacy on Investment Decisions: A Study of Retail

Introduction to Finance in Business Administration.
Finance is the lifeblood of any organization and plays a critical role in business administration. In the context of an MBA with a specialization in Finance, students learn the principles of managing money and financial resources, with the goal of making sound business decisions that ensure growth, profitability, and sustainability.
Finance is not just about managing cash flows; it encompasses a wide range of activities, including investment, budgeting, risk management, and capital structure decisions. The finance function in business is crucial because it affects nearly every aspect of a company's operations, from product development to marketing and human resources.

Master of Business Administration in Finance Capstone Project
Title:The Effect of Financial Literacy on Investment Decisions: A Study of Retail
Submitted by: Abdul Rehman
In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in finance
Supervisor: Dr. Raheel Asghar
Date: September, 2024
EIU-Paris