Business & Management

The Impact of Western Brand Image on Consumer Experience in the Luxury Fashion Industry: A Comparative Study between European and Asian Markets

This study explores the impact of Western luxury brand image on consumer experiences in European and Asian markets, providing a comprehensive analysis of how cultural differences shape luxury consumption behavior across these two regions. Western luxury brands such as Chanel, Louis Vuitton, and Gucci have long been synonymous with prestige, heritage, and exclusivity, yet the […]

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Understanding Decentralized Finance (DeFi) and How it’s Changing the Global Financial Landscape

ABSTRACT The world has for a long time adopted a financial system where risk control is placed in the care of central authorities or intermediaries. People who invest in the current financial system relinquish their assets to intermediaries such as a bank, stock exchanges, mutual fund companies, insurance companies, and brokers. Many problems have arisen

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European International University, EIU-Paris Doctoral Thesis Title: Employing Artificial Intelligence in Multiple Areas of Human Resources Management: A Case Study

The research explores the transformative role of Artificial Intelligence (AI) in redefining Human Resource Management (HRM) practices. This study adopts an exploratory approach, focusing on Oracle, a global leader in AI innovation, to analyze the integration and impact of AI across key HR functions such as recruitment, training and development, performance management, and employee engagement.

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Causes of Fluctuations and Turbulence in Banking Mergers and Acquisitions

It is critical to look at the causes of volatility and instability in the banking merger and acquisition market in 2023. Accordingly, the current study aims to evaluate the pre- 2023 state of banking mergers and acquisitions on a global level, identify the factors that led to decreasing levels of banking mergers and acquisitions during

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Unraveling the Dynamics of Office Politics and Understanding Its Impact on Employees

Office politics is a neglected topic in many organizations worldwide, even though the corporate office suffers from this toxic environment and behavior. Management needs to make more effort to eradicate and address the matter. This paper attempts to discover the challenges professionals face because of workplace politics in different job levels of organizations, from small

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“Effects of temporary turbulence on Operational changes in different firms during covid-19 pandemic”

Both external and internal variables may cause turbulence. Motivation and inspiration are more critical in times of crisis than at any other moment. In the context of business strategy, structure, and performance, turbulence is a well-studied contingency. A state of uncertain duration, on the other hand, is always seen as a current reality. Indeed, certain

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The Strategic Role of AI in Automating Large Enterprise Operations

This research focuses on the importance of AI in the enhancement of operations that are performed in big organizations. Its goal is to reveal how AI brings improvements in the aspect of effectiveness, costs as well as customer-centrality of operations in different business activities. Being a secondary research study, this paper selects a qualitative research

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Managing Business Strategy: Case Analysis of Marriott International.

The purpose of this thesis is to analyze the importance of Strategic Management as an ongoing planning, monitoring, analysing and assessment of all necessities an organization requires to meet its goals and objectives. In order to achieve this, we have chosen the most effective strategic tools and created different matrixes in order to collect necessary

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how the Unique cultural and economic landscape of Angola influence the development and adoption of a demand service app in the local market

This action research focused on identifying the conditions, trends, and patterns in cultural and economic context of Angola that can be useful for the development and implementation of demand service apps in the country. First, 150 participants, including app users and non-users were interviewed using semi-structured interviews, focus groups and self-administered questionnaires; second, 10 developers

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