The Impact of Western Brand Image on Consumer Experience in the Luxury Fashion Industry: A Comparative Study between European and Asian Markets
This study explores the impact of Western luxury brand image on consumer experiences in European and Asian markets, providing a comprehensive analysis of how cultural differences shape luxury consumption behavior across these two regions. Western luxury brands such as Chanel, Louis Vuitton, and Gucci have long been synonymous with prestige, heritage, and exclusivity, yet the […]